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## How do I find out my Instagram engagement rate?

Option #1: Engagement / Followers

The first option for calculating your Instagram engagement rate is **to divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage**.

## What is a good Instagram engagement rate?

Making Sense of The Numbers

Below is an industry standard guideline so you can benchmark results: Less than 1% = low engagement rate. **Between 1% and 3.5%** = average/good engagement rate. Between 3.5% and 6% = high engagement rate.

## What is average engagement rate?

Above 1% engagement rate is good; **0.5%-0.99% is average**; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

## What is engagement rate?

The engagement rate is **a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are**. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.

## How many likes Should I get with 1000 followers?

Followers to following ratio is how many likes or how many followers you should be getting per post. For example if you have 1000 followers, you should be getting **50 to 100+ likes per post**.

## How much does Instagram pay for 1 million followers?

Micro-influencers (between 1,000 and 10,000 followers) make an average $1,420 per month. Mega-influencers (more than one million followers) make **$15,356 per month**.

## What is a good influencer engagement rate?

We like how influencer marketing agency Scrunch uses the following scale to rank engagement rates: Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. **Between 3.5% and 6%** = high engagement rate.

## How is engagement calculated?

To calculate the real engagement rate of a post, you can use the following formula: **the number of interactions divided by actual reach and multiplied by 100.**

## How is reach calculated?

The basic formula for calculating reach is **impressions divided by frequency (reach = impressions/frequency)**.

## What is Youtube engagement rate?

Engagements show you the number of times users have watched your video ad for at least 10 seconds, or the complete video ad if it is shorter than 10 secs. Engagement rate is **the number of engagements that your ad receives divided by the number of times your ad is shown**.

## What is my engagement rate on TikTok?

TikTok Engagement Rate is calculated as **the sum of likes, comments, and shares, divided by the number of views**.