# Frequent question: What is an average engagement rate?

Contents

## What is a good engagement rate?

Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.

## What is the average engagement rate on social media?

While engagement rates vary depending on the industry, a good engagement rate for Instagram is between 1%–3%. Rival IQ reports that the average Instagram engagement rate across industries in 2020 was 1.22%, down from 1.6% in 2019. Posting frequency on the platform declined by about 5%.

## What is a good engagement rate per impression?

Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve. Hootsuite’s own social media team reported an average Instagram engagement rate of 4.59% in 2020.

## What is a good facebook engagement rate 2020?

Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

## What is a good Instagram engagement rate 2020?

Instagram itself is coy about what a “good” engagement rate is. But most social media marketing experts agree that strong engagement falls around 1% to 5%. And Hootsuite’s own social media team reported an average Instagram engagement rate of 4.59% in 2020.

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## How many likes Should I get with 5000 followers?

Now, you might be seeing people saying they’re only getting around 5% to 15% engagement rate, but if you have 5000 followers or less, you should be getting 50% plus engagement if you’re using the correct growing strategy.

## How do you calculate engagement rate?

Summary

1. The engagement rate is used to measure the level of interaction by followers from content created by a user.
2. It is calculated as total engagement divided by total followers, multiplied by 100.

## How is reach calculated?

The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).

## Does TikTok pay money?

Like Youtube, TikTok doesn’t pay its creators for advertisements. Creators who have 1 million or more followers can get paid \$1,000 to \$5,000+ a month. Researchers say that TikTok stars could make up to \$1M per post.

## How is TikTok reach calculated?

TikTok Engagement Rate is calculated as the sum of likes, comments, and shares, divided by the number of views.